Thanks to the booming blogs, which some people call the second generation of internet, many of us become bloggers, or publishers. Where publishers exist is where advertisers do. Although a blog provides little chance of boosting sales, people won't waste it. Thus many advertisement agents are born. They are bridges to advertisers and publishers. They collect money from advertisers and share it with publishers. The money is based on eyeballs, i.e. impressions or clicks.
Due to the nature of personal blogs, the audience of personal blogs, normal newspaper advertisements could not find it is worth advertising on them. But many online book-selling stores are different. They sell books about how to make money online. For example, the book title could be I make online weekly money of $3,000 without doing anything. Or Secrets of Google Adsense. I believe many blogger wish to earn this free money too.
It is not surprised that many authors live upon these kinds of books. And even an author claims that 20% of online clicks are fraudulent. He can tell them from legislated clicks. Advertisers can refer to him to find out truth. Of course advertisers must pay for it. Blogs created a lot of business in deed.
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